Michael R. Wilson, Director of Marketing for Nlyte Software, to chair Marketing Committee.
(Atlanta, Ga – July 20, 2023) BACnet International is proud to announce Michael R. Wilson as the new chair for the BACnet International Marketing Committee. Michael is responsible for marketing strategy and execution to ensure that Nlyte retains its market leadership position for data centers. He orchestrates Nlyte’s global market messaging, plans and executes SEO/SEM, administers lead generation, conducts product launches, and manages Nlyte’s social media presence.
Michael has worked in the building automation and controls industry for nearly two decades and serves as a member of the board of directors of BACnet International, and has previously served as the Marketing Committee chair from 2008 – 2013.
“BACnet International is an invaluable pillar in the building automation community and it is a privilege to continue to volunteer with so many great minds. I look forward to furthering the work of the Marketing Committee as chair and promoting the BACnet protocol,” stated Michael.
The purpose of the BACnet International Marketing Committee is to develop strategies and tactics as they relate to communications, marketing and membership benefit/promotion efforts to various audiences of the BACnet community as well as providing input on the best way to support strategic priorities identified by the Board of Directors.
About BACnet International:
BACnet International is an industry association that facilitates the successful use of BACnet in building automation and control systems through product certification, educational programs, and promotional activities. BACnet International members include building owners, consulting engineers and facility managers, as well as companies involved in the design, manufacture, installation, commissioning, and maintenance of control equipment that uses BACnet for communication.